Marketing Manager

Knowledge, skills and abilities requirements

• Bachelor's degree in marketing, communications or business required.

• 5+ years’ experience in a generalist B2B marketing capacity, ideally with the last 2-5 years in a role driving the marketing agenda within a business.

• Financial Services marketing experience, including knowledge of General Insurance or intermediary marketing preferred.

• Strong written and verbal communication skills essential.

• Excellent track record leading brand and communications initiatives, able to generate

campaign ideas and creative propositions.

• Demonstrated skills across the full marketing mix.

• Self-starter, strong organizational project management skills and ability to function

independently with limited resources.

• Comfortable getting hands-on, delivering and executing copy, collaterals and events, where required.

• Superior negotiation, influencing, presentation and sales/marketing skills.

• Must be able to simultaneously manage multiple priorities and demands.

• Must be comfortable with multiple report structures.

• May be required to travel and/or work overtime when necessary to meet objectives.

Job Objectives

As one of the leaders of Marketing and Communications for Allied World Europe, you will be part of a dynamic and collaborative global and regional marketing team. This role will take accountability for what, where and how we deploy brand, marketing and communications activities that directly support our commercial ambitions in our European region and beyond.

Duties and Responsibilities

• Spearhead, execute and manage marketing communications and branding initiatives across a mix of marketing mediums, such as\: creative brand or product-marketing campaigns, broker and/or client relationship events, conferences and sponsorships, trade media relations and thought-leadership content, social media, and sales collateral and support, as required.
• Specifically, work with the SVP, Marketing & Communications, local leadership, line of business and distribution stakeholders, and the broader marketing communications team to understand business goals, prioritize marketing efforts and manage budgets;
• Support business development and distribution plans as requested by local leadership;
• Approach and execute initiatives holistically, ensuring all elements of the marketing mix are considered for maximum impact;
• Source and manage vendors (graphic design, printers, PR, merchandise, events etc.) to conceptualize and execute initiatives;
• Work with global brand manager and creative vendors, as required, to develop marketing collateral or equivalent;
• Identify and deliver appropriate media or thought-leadership opportunities for the country/line-of-business to maximize visibility;
• Adhere to brand and process standards, including collaboration with legal and compliance on campaigns and communications where necessary;
• Assist with other marcomms initiatives globally, as requested.